6 Best Adsmurai Alternatives for eCommerce Teams in 2025
Adsmurai is robust, but not always easy or affordable to use. If you’re hitting creative limits or struggling with setup, this guide breaks down #6 tools that offer more control, simpler workflows, and pricing that fits your team. Find out which one matches your catalog ad needs.
Adsmurai helps brands manage the full ads process in one place. You can build dynamic catalog creatives, localize campaigns, and connect performance data to creative output.
However, for many users, it is hard to set up, expensive to scale, and restrictive when it comes to creative control.
Several users report that the interface takes getting used to, while others say the catalog design options feel too basic and that integrations sometimes need support to work smoothly.
If you're looking for tools that are easier to set up, more flexible with design, or better suited for testing and scaling product ads, we have a few Adsmurai alternatives for you.
Adsmurai alternatives at a glance
| Tool | Price | Best For |
|---|---|---|
| Cropink | Free plan available $39 per month | Plug-and-play Meta catalog ads with faster setup and full creative control |
| Marpipe | $399 per month | Running large-scale creative A/B tests |
| Hunch | €2,500 per month | Launching localized or geo-targeted catalog campaigns across markets |
| Celtra | Custom (premium-tier) | Producing high volumes of static, HTML, and video ads across multiple channels |
| Confect | $299 per month | Testing multiple catalog ad designs in parallel with dynamic personalization |
| Criteo | Performance-based (CPC/CPA) | Retargeting shoppers at scale using existing product creatives |
1. Cropink
If you’ve ever felt boxed in by Adsmurai’s limited catalog layouts or needed a designer just to tweak an ad, Cropink fixes that. It's built for eCommerce teams that run Meta catalog ads and want more creative freedom without more manual work.
You get fully editable templates, rule-based automations, and a Figma plugin that makes design tweaks easier, whether you’re launching 10 products or 100,000.
Unlike Adsmurai, which offers full-service campaign planning across multiple channels, Cropink excels more at making catalog ads easier, faster, and more personalized to improve your conversions.
Key features
- Intuitive editor built for catalog styling
- Catalog ads templates suitable for virtually any industry
- Figma integration for more design control
- Brand kit to maintain visual and brand consistency across every ad
- Connect your feed data from across any source
- Works natively with Meta product catalogs
- Hourly updates to automatically update campaigns as your product feed data changes
- 100+ Rule-based automations to ensure ads reach the right people at the right time
- Campaign scheduling to simplify promotions and seasonal campaigns
- Real-time preview before publishing your catalog ads or DPAs
- Feed URL to export your enriched catalog designs to other platforms such as Snapchat, TikTok, and Pinterest
Pricing
- Free plan for up to 100 products
- Paid plans start at $39/month
- All features are included across plans, even the free one!
- Easy to use, even for non-designers
- Complete control over your creative layout
- No hidden fees or upsells
- Automatic product feed updates
- Quick setup with nearly zero learning curve
- The most affordable Adsmurai alternative on the list
- Doesn’t include media buying or cross-platform planning
- 9:16 catalog formats not yet available
2. Marpipe
Marpipe is a catalog ads management tool that does mostly the same things Adsmurai does. However, it puts more emphasis on multivariate testing.
If you’re running high volumes of product ads and care about testing creative angles, headlines, and formats side by side, Marpipe is better for that.
Unlike Adsmurai, Marpipe doesn’t handle campaign strategy or media buying. It also doesn’t do much on the feed design side.
That said, it does offer features for tracking performance in real time and automatically pausing underperforming product ads.
Key features
- Generate unique product videos for every SKU
- Multivariate testing to compare ad performance across creatives
- Works with any feed management platform
- Live performance tracking and auto-pausing for low performers
- AI that shortens long descriptions into ad-friendly product descriptions
Pricing
- Limited free plan
- $399/month for 500 SKUs.
In case you want a more affordable option but with the same features as Marpipe, check out these Marpipe alternatives.
- Seamless integration with Meta
- Great for running creative tests quickly
- Helps cut wasted ad spend on poor performers
- Media buying and budget tools are not included
- Feed design and layout control are limited
- Costs an extra $499 to access hourly catalog syncs
- Basic plan ($399/month) excludes multivariate testing
3. Hunch
Hunch is best used by teams that need to launch lots of ad variations, especially when targeting different regions, languages, or offers. It combines creative automation, product feed management, and campaign delivery in one tool.
Compared to Adsmurai, Hunch gives you more flexibility when running hyper-targeted campaigns. You can use geolocation, time zone, and weather data to personalize your ads.
Adsmurai focuses more on centralizing campaign management, but Hunch gives more personalization control for in-house teams that want to move fast and keep testing.
If these are not the features you want, be sure to check out our guide on HunchAds alternatives.
Key features
- Creative studio for image and video templates
- Feed-based dynamic ad generation
- Localized campaign automation
- Built-in approval workflows for teams
- Direct integrations with Meta and Snapchat
- A/B testing and analytics dashboards
Pricing
- No free plan available
- Paid plans start at €2,500/month
- Good for teams running lots of personalized ads
- Built-in tools for collaboration and approvals
- Great if you're working across multiple regions
- Direct integrations with Meta and Snapchat, so no need to move across tools
- Users say it takes time to learn and set up
- One of the more expensive Adsmurai alternatives
- Mainly focused on Meta and Snapchat, not all ad platforms
4. Celtra
Celtra helps creative and marketing teams produce large volumes of ads across multiple channels.
You start with modular templates, and the system adapts your creatives into different formats and sizes for Facebook, Instagram, TikTok, Pinterest, Snapchat, and X. It’s a pretty good fit for global brands with complex campaigns and multiple creative requirements.
Unlike Adsmurai, which is focused on campaign performance and catalog ads, Celtra leans heavily into creative production and automation. It also deals with distributing them across channels.
If your biggest bottleneck is creative output across channels, Celtra can help, but you’ll pay a premium. For more affordable tools, we recommend these Celtra alternatives.
Key features
- Automation and AI ad generation tools to create omnichannel creatives at scale
- Modular templates for static, HTML, and video ads
- AI Content Assistant for copy and translation
- Dynamic catalog ad previews
- Export via catalog URL to platforms of your choice
Pricing
- No free plan
- Celtra uses custom pricing, which is positioned at the premium end
- Excellent layout and design flexibility
- Combines creative production and distribution
- Built-in tools for localization using product feeds
- Predictive AI insights via creative scoring
- Users say the rule setup process is clunky and time-consuming
- Custom reporting can be complex due to poor UX
- Pricing is high and restrictive for smaller teams
5. Confect
Confect gives you a lot of control over how your catalog ads look and perform.
You can apply dynamic rules to personalize each version and update your feed every hour. If Adsmurai’s creative setup feels too rigid or limited, Confect gives you room to experiment, test, and move faster without involving a designer.
You still get core features like video catalogs, story formats, and AI background removal, which is similar to what Adsmurai offers.
Confect beats Adsmurai because of its testing capabilities. With Confect, you can launch up to 20 designs side by side, track performance in real time, and use the results to cut templates that do not have a good ROAS.
That level of A/B testing just isn’t built into Adsmurai in the same way.
Unfortunately, Confect doesn’t handle campaign planning or media optimization.
If you need a tool that helps you allocate spend or plan campaigns based on performance goals, this won’t cover it. You’ll find tools to handle such in our Confect alternatives guide.
Key features
- Test up to 20 catalog ad designs in parallel
- Hourly feed updates to keep product data fresh
- Drag-and-drop design editor
- Dynamic rules for creative personalization
- AI background removal
- Catalog ads across social platforms and even email
Pricing
- 30-day free trial
- Paid plans start at $299/month
- Great for creative testing and optimization
- Flexible editor, easy to use without a designer
- Real-time updates for better ad relevance
- No support for campaign planning or media buying
- Higher cost compared to some Adsmurai alternatives
- No catalog ads for display ads
6. Criteo
Criteo helps eCommerce brands bring back window shoppers. It tracks what people browse, click, or abandon, then serves personalized product ads across the web, via display and video ads.
If retargeting is your main goal and you already have strong creative assets, Criteo does the heavy lifting by delivering those ads at scale.
It’s quite different from Adsmurai.
You won’t get much in the way of creative control or catalog styling here. However, you get better reach because Criteo connects your product feed to a massive network of publishers and uses real-time behavior to decide who sees what, when.
Some teams find the setup harder than it should be. Others say the ad creation process feels restrictive. However, for performance teams that care more about outcomes than design flexibility, Criteo gets the job done.
Key features
- Dynamic product ads based on real-time behavior
- Video ad generation pulled from your catalog
- Access to premium inventory across global websites
- An AI engine that adapts targeting on the fly
- Lookalike and audience segmentation tools
- Built-in campaign optimization
Pricing
- Criteo does not offer a free plan.
- Pricing is performance-based (CPC or CPA) and varies depending on traffic volume and targeting.
- Effective for large-scale retargeting
- Easy integrations with most eCommerce platforms
- Automates personalization without constant tweaking
- Access to high-quality display inventory
- Creative customization is limited and often locked down
- Users say the ad builder isn’t intuitive and takes time to figure out
- You don’t have much control over ad placement or how the final creatives appear
- Some teams report that pricing isn’t always transparent
Tips to choose the best Adsmurai alternatives
- Think about creative flexibility. When your team needs to move quickly and test different ad layouts often, look for a tool with editable templates and a visual editor that doesn’t rely on designers.
- Factor in setup time and team size. Some platforms are feature-heavy but need training to use well. On the other end, others are easier to launch and manage, and therefore don’t require a long learning curve.
- Consider how often your product data changes. If you update catalogs frequently, choose a tool that can sync hourly and support real-time changes without your team’s manual involvement.
Summary and recommendation
If Adsmurai feels slow to set up or too complex, Cropink offers a faster, more intuitive experience with a nearly zero learning curve.
On the other hand, if you’re after more creative control, Cropink and Confect can give you fully editable templates and layout flexibility.
What about teams that need better testing?
We recommend Marpipe and Confect since they support real-time A/B testing.
However, if your priority is retargeting at scale, Criteo handles that well through behavioral targeting across the web.
If you're still on the fence about the above Adsmurai alternatives, we recommend getting started with Cropink’s free version.
It comes with all the features you’ll most likely need, so it’s the perfect way to get a feel of the features you’d want or not want for your catalog ads. Try it out today!
FAQs
What is Adsmurai?
Adsmurai is an ads management tool that helps brands create, manage, and scale catalog ads. It supports dynamic creatives, feed optimization, and performance tracking across channels.
Is there a cheaper alternative to Adsmurai?
Cropink is the most affordable alternative to Adsmurai. The best thing is that most of the features are the same. The only major tradeoff you’ll have to make is media buying capabilities.
What features should I look for in Adsmurai alternatives?
Prioritize editable templates you can customize without design help, feed integrations that don’t require manual work, hourly product updates, and A/B testing tools that let you compare creative performance.
Sources
Damaris is a Digital Marketing Specialist who writes about digital marketing and performance marketing. At Cropink, she creates data-driven content to help businesses run better ad campaigns for better performance and ROI.
Leszek is the Digital Growth Manager at Feedink & Cropink, specializing in organic growth for eCommerce and SaaS companies. His background includes roles at Poland's largest accommodation portal and FT1000 companies, with his work featured in Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, and TechRepublic.
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