50+ Key Marketing Statistics & Trends Shaping [2025]

Marketing trends shift fast, and 2025 is no exception. 

Did you know global marketing spending hit $481 billion in 2022, that marks a 9% increase from the previous year? Or that a massive 88% of marketers now use AI in daily operations?

Social media continues to dominate—Facebook and Instagram deliver the highest ROI, and TikTok’s influencer collaborations have surged past 51% adoption among marketers. 

Meanwhile, video content reigns supreme, with 91% of businesses using video as a marketing tool.

And let’s not forget email marketing, still delivering $42 ROI for every $1 spent! Curious for more?

Let’s dive into the stats shaping 2025.

General marketing statistics

Are you aware that 88% of marketers are integrating AI into their daily roles?

Also, interestingly, in 2023, marketing spending in the US surpassed half a trillion US dollars, which accounts for approximately one-third of global revenues. 

Companies allocated 9% of their revenue to marketing in 2023. It is recorded that this percentile is the same as the pre-pandemic spending levels. 

A significant 85% of decision-makers planned to maintain or increase their content marketing budgets in 2024. 

Investing in digital solutions ranked as #top opportunity for direct-to-consumer brands in 2024. 

The influencer marketing market size is expected to grow to $32.55 billion in 2025, up from $24 billion in 2024. 

As of 2023, Facebook and Instagram were identified as the social media platforms with the highest return on investment (ROI) by global marketers. 

Social media in marketing statistics

Without a doubt, almost everyone is on social media these days. And as of 2023, there are 4.9 billion social media users worldwide, which represents a significant audience.

Facebook and Instagram are identified as the platforms with the highest ROI by global marketers. 

57.1% of marketers use Instagram for influencer collaborations, followed by TikTok at 51.6%. 

Let’s take a quick glance at the numbers shaping social media strategy here: 

What role does SEO play in marketing?

Though SEO is everything when it comes down to ranking, 53% of all website traffic is attributed to organic search. Yes, there is still nothing better than organic-value content. 

Websites on Google's first page capture 91% of search traffic.

60% of Google searches are conducted on mobile devices, which emphasizes mobile optimization.

46% of all Google searches are seeking local information that benefits businesses with local SEO strategies.

Did you know that 27% of the global online population uses voice search on mobile?

Content that earns featured snippets achieves a 20-30% increase in traffic.

A one-second delay in page load time can lead to a 7% reduction in conversions, which stresses the need for speed optimization.

PPC Statistics

1. Businesses earn an average of $2 for every $1 spent on Google Ads, which indicates a 100% ROI.
2. The average cost-per-click (CPC) across all industries is $2.69, but this varies by sector.
3. 50% of display ads are never seen by users, highlighting challenges in ad placement.
4. 26% of internet users use ad blockers that affect the PPC campaign reach.
5. The average conversion rate for PPC ads across all industries is 3.75%. A benchmark, right?!
6. Remarketing ads can lead to a 70% higher conversion rate compared to first-time visitors.

Learn more about PPC statistics in our latest article here.

Web design statistics

Users form an opinion about a website within 0.05 seconds. That’s real quick and difficult to impress, we understand you!

73.1% of web designers believe that a non-responsive design is a top reason visitors leave a website.

88% of online consumers are less likely to return to a site after a bad experience.

A one-second delay in page load time can lead to a 7% reduction in conversions.

38% of people will stop engaging with a website if the content or layout is unattractive.

75% of consumers admit to making judgments about a company's credibility based on its website design.

Including videos on landing pages can increase conversions by 86%.

Content marketing statistics

91% of B2B marketers use content marketing to reach customers.

Only 40% of marketers have a documented content strategy.

72% of marketers have reported that content marketing increases engagement.

56% of companies want to increase their content creation spending.

Companies that blog receive 97% more links to their websites.

Content marketing generates 3 times as many leads as outbound marketing and costs 62% less.

60% of marketers create at least one piece of content each day to improve SEO and audience engagement.

Curious to learn more about content marketing in 2025? Here we have gathered some of the latest content marketing statistics to help you grow.

Email marketing statistics

According to the latest statistics, email marketing delivers an average return on investment (ROI) of $42 for every dollar spent.

Personalized subject lines increase open rates by 50%.

Marketers have noted a 760% increase in revenue from segmented campaigns.

61.9% of email opens occur on mobile devices.

69% of users unsubscribe due to too many emails. So, spamming consumers’ email is a bad strategy!

Automated emails generate 320% more revenue than non-automated ones.

73% of millennials prefer communications from businesses via email.

Video marketing statistics

Would you rather watch a product ad or read about it? 66% of consumers prefer watching a video to reading about a product.

86% of businesses use video as a marketing tool.

Including a video on a landing page can boost conversion rates by 80%.

Short-form videos have the highest ROI compared to other video lengths.

Over 75% of video viewing globally occurs on mobile devices.

82% of people prefer live videos from a brand over standard social posts.

84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

Lead generation statistics

Are you aware that 61% of marketers consider lead generation their biggest challenge?

As per the latest data, inbound marketing practices produce 54% more leads than traditional outbound practices.

Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost.

Note that 78% of customers buy from the company that responds to their inquiry first.

Only about 2% of cold calls result in a meeting, which highlights the need for effective lead generation strategies.

Companies with 40+ landing pages get 12 times more leads than those with 5 or fewer.

68% of B2B businesses use landing pages to nurture new sales leads for future conversion.

Latest marketing trends

80% of marketers are integrating AI into their strategies to enhance personalization and efficiency.

With the rise of smart speakers, 55% of households are expected to own a smart speaker by 2025.

93% of marketers rate interactive content as highly effective in educating buyers.

81% of consumers prefer to buy from brands that support sustainability, which influences marketing messages.

Short-lived content, like Instagram Stories, is used by 64% of marketers to create FOMO (fear of missing out) and engage audiences.

54% of social media users utilize platforms to research products, which leads to increased integration of e-commerce features.

With growing concerns, 79% of consumers are concerned about how companies use their data.

Conclusions

Marketing in 2025 is all about AI, video content, and personalization. Social media platforms continue to drive massive engagement, while email remains an unbeatable ROI machine. Businesses that adapt to mobile-first strategies, AI-driven campaigns, and short-form video trends will dominate the competition. 

So, whether you're investing in SEO, PPC, social media, or email marketing, one thing is clear—the future of marketing is dynamic, digital, and data-driven!

FAQs

Sources

1. Statista. Global Social Media Users Report 2024
2. HubSpot. State of Marketing 2024
3. Hootsuite. Social Trends 2024
4. Sprout Social. Social Media Benchmarks 2024
5. eMarketer. Digital Marketing Trends 2024
6. Business Insider. Social Commerce Growth 2024