120+ Digital Marketing Statistics for 2025 [Key Trends & Insights]
Stay ahead in digital marketing! Explore the latest trends in social media, SEO, content, email, and eCommerce to boost your strategy and drive results.
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With a compound annual growth rate of 11.22%, digital marketing is steadily overtaking traditional marketing channels.
Brands now adopt digital marketing services to lift their digital presence, tap into new markets, and connect with customers.
In this article, we’ll discuss the key digital marketing statistics, covering all key digital marketing channels, including social media, SEO, PPC, email marketing, content marketing, and eCommerce.
So, let’s get started.
Key digital marketing stats
- The digital marketing market size is expected to reach $1.18 trillion by 2033.
- B2C PPC advertisers receive around 1.2% conversion rates and a ratio of 1:2 for ROI.
- 76% of small businesses use Facebook for their social media marketing.
- Over 4 million businesses on Instagram take advantage of stories ads every month.
- Long-form content got 77.2% more backlinks than short-form content.
- Email marketing emerged as the #1 marketing channel that brings the most ROI of $36 for every $1 invested.
- The average click-through rate of the #1 ranking page on Google is 31.73%, and 75% of all searchers click the top three results.
- Nine in ten marketers use blogging to achieve their organization’s marketing goals.
- 53% of US consumers use search engines to research before a purchase.
Digital marketing industry growth statistics
In 2024, the global digital marketing market reached $410.7 billion. With a projected 2025–2033 CAGR of 11.22%, the digital marketing market size is expected to reach $1.18 trillion by 2033.
Social media has an annualized growth rate of 4.1%, showing that social platforms attract an average of 6.5 new users every second.
The US digital marketing software market is expected to grow at a compound annual growth rate (CAGR) of 17.8% from 2023 to 2030.
Mobile commerce accounted for about 70% of eCommerce sales in 2023. By the end of 2025, it is expected to reach 78%.
By 2028, ad spending in the digital audio advertising market is projected to reach $13 billion.
Check out 50+ other advertising statistics here.
Social media marketing and advertising statistics
With over 5.07 billion monthly active users, spending an average of 2 hours and 13 minutes daily, social media has become an integral digital marketing hotspot for many businesses.
This section will give you insight into how digital marketers use social media to boost their brand’s visibility, engage with customers, and promote their products and services.
Facebook is the most used social media platform, with over three billion monthly active users, and 93% of marketers leverage Facebook to promote their business.
Over half (54%) of Facebook users follow and research brands and products on Facebook, with 59% having reached out to a brand through the platform.
According to a recent LocalIQ Marketing Trends report, 76% of small businesses use Facebook for their social media marketing. In the same report, Instagram came second with 63%, and LinkedIn followed with 43%.
Dive deep into our Facebook advertising case studies to learn how businesses run successful ad campaigns on meta platforms.
The average CTR on Facebook is 2.50% for lead-generation ads and 1.51% for traffic ads. Facebook has an average conversion rate of 8.25%, with a CPC of $0.83 for traffic ads and $1.92 for lead generation ads.
38.68% of social media users regularly use Instagram. India is the leading country with the highest number of Instagram users (362 million), followed by the US (169 million), and then Brazil with 134 million users.
The most interesting feature for digital marketers on Instagram is stories. Every month, over 4 million businesses on Instagram take advantage of stories ads. Brand stories have an 85.3% completion rate. About 58% of people became more interested in a brand or product after seeing it on Instagram stories.
50% of Instagram users who saw a product or service on Instagram Stories visited a website to make a purchase. Best of all, stories don’t have to break your bank to bring the best results—stories ads shot on mobile outperformed studio-shot stories ads by 63%.
Another important Instagram statistic for digital marketers is that over half of Instagram users spend 60% of their time watching videos. So, consider incorporating video content on your content strategy to capitalize on this insight.
Curious to know more about video stats and trends on Instagram? Check out our recent Instagram video marketing statistics article.
With over a billion members and 67 million company pages, including 61 million senior-level influencers and over 40 million members qualifying as decision-makers, LinkedIn is a top marketing platform for over 97% of B2B digital marketers.
82% of B2B marketers have realized their marketing goals with LinkedIn compared to other social network platforms.
According to LinkedIn, audiences exposed to brand and acquisition messages on LinkedIn are 600% likely to convert. Additionally, ads on LinkedIn helped businesses gain a 33% increase in buying intent after a brand awareness campaign on the platform.
About 72% of businesses on LinkedIn use the platform when sourcing talent. Over 67% of recruiters found that talent sourced on LinkedIn are of higher quality than those acquired elsewhere.
About 87% of LinkedIn users aged 18–34 use LinkedIn to find jobs, and every minute, 9,000 LinkedIn members apply for jobs, and seven get hired.
YouTube
A staggering 83% of consumers prefer YouTube for video content, with 62% of users based in the US watching YouTube videos daily.
Nine in ten YouTube users have discovered new products and brands through YouTube, a solid metric for digital marketers looking to expose their brands, products, or services to many people.
87% of YouTube users believe the platform helps them make fast and informed purchasing decisions. Additionally, 40% of retail shoppers bought products they watched on YouTube. Thus, product videos on YouTube can significantly increase purchases for eCommerce businesses.
Digital marketers should consider creating educational content tailored to their target audience on YouTube in their marketing strategy. Learning-related content on YouTube accounts for over 500 million daily views. 85% of YouTube users in the US use the platform to learn.
TikTok
TikTok’s user base keeps rising daily. Since 2021, it has quadrupled and now has over 1.58 billion active users. Digital marketers eying this billion-and-a-half potential reach on TikTok can see this huge opportunity to expose their brand or products to new audiences.
TikTok has the highest average daily time spent on the app (53.8 minutes) compared to Facebook (30.9), Instagram (33.1), and X (34.1).
TikTok shop is a new feature that helps brands on TikTok promote and make sales directly from the platform. An impressive 86% of TikTok users are aware of the platform’s shopping feature, and 31% have purchased something from the shop.
Explore more TikTok stats on this article to learn more about how social media marketers use the platform to realize their marketing goals to grow their organization.
Pay-per-click advertising statistics
From brand awareness to lead generation, the statistics below relate to how digital marketers use PPC to achieve their marketing objectives:
Why do digital marketers consider PPC advertising in their marketing strategy?
Over 80% of businesses depend on PPC advertising to grow their businesses because about 98% of consumers browse, research, and buy products online, and 65% click on ads.
Additionally, PPC lifts brand awareness by 80%, showing that it’s a powerful customer acquisition tool for many digital marketers.
How do B2C marketers use PPC advertising?
According to the Content Marketing Institute, 73% of B2C marketers used PPC advertising in their organizations within the last 12 months.
Business-to-consumer (B2C) PPC advertisers receive around 1.2% conversion rates and a ratio of 1:2 for ROI, on average.
How do B2B marketers use PPC advertising?
To reach decision-makers and generate quality leads, 61% of business-to-business (B2B) digital marketers use PPC ads to distribute content.
80% of B2B businesses use LinkedIn advertising, and nearly four in five B2B SaaS companies use PPC campaigns as part of their lead generation strategies.
Explore more PPC stats on this article to learn more about how digital marketers use pay-per-click to realize their marketing goals for their organization.
Content marketing statistics
Strengthen your digital marketing strategy this year with these curated content marketing statistics:
How effective is content marketing?
Fifty-eight percent of marketers surveyed in a 2024 CMI research said the documented content strategy in their organization is moderately effective, and 29% consider it extremely effective. Only 12% said it’s not effective, and 1% mentioned that it’s not at all effective.
What makes a content marketing strategy ineffective?
Marketers who consider their organization’s content marketing strategy to be moderately effective or worse say it is because their strategy had the following issues (top five):
- Lack of clear goals (42%)
- Not tied to customer journey (39%)
- Not data-driven (35%)
- Ineffective audience research (29%)
- Unrealistic expectations (23%)
How is content marketing helping brands?
In the last 12 months, 87% of B2B marketers said content marketing created brand awareness. 74% said it generated leads/demand, 62% said it nurtured leads, and 52% said it grew loyalty among existing clients.
What leads to a successful content marketing strategy?
82% of marketers said understanding their audience led to successful content marketing. 77% listed high-quality content, 70% considered industry expertise, and 69% mentioned high-performing team members.
Is blogging still relevant for digital marketers in 2025?
Blogging is relevant in 2025 as 90% of marketers still use blogging to achieve their marketing goals. Also, companies with blogs get 67% more leads every month compared to companies without or with inactive blogs.
What’s the ideal length of a marketing video?
The optimal marketing video length is under 10 minutes, according to 96% of marketing professionals. 36% believed it should be under three minutes, 63% said under six minutes, and 78% said less than nine minutes.
Is there a trend towards short-form video content?
The 2024 Hubspot Marketing report shows that short-form video has become the most used media and a top trend in a similar report for 2023.
What is the average engagement rate for video content?
Video engagement rate is a top KPI for 76% of marketers. Data from Wistia shows that videos under 30 minutes have the highest engagement rates of 38%, videos between 30 to 60 minutes received 26%, and 16% for those over 60 minutes.
About 16% of video content averages over 100,000 views, an equal share for videos receiving an average of less than a thousand views.
Does audio content work for digital marketers?
One in four marketers now use podcasts and other audio content in their marketing strategy.
According to Basis Technologies, 61% of audio listeners pay more attention to audio ads compared to 16% of TV viewers watching ads. 86% of podcast listeners recalled ads better than other channels.
How is generative AI helping content marketers?
89% of content marketers use generative AI tools. Here is what the marketers listed as their AI use cases (top five):
- Brainstorm new topics (62%)
- Summarize content (53%)
- Write drafts (44%)
- Optimize content (41%)
- Write email copy (38%)
Content marketing is a broad field. If you need more content marketing stats, check out our detailed content marketing statistics article to learn more.
Email marketing statistics
When marketers were asked which marketing channel they would give up if they had to, 80% said they’d rather give up social media marketing than email marketing.
According to a survey by Hubspot, email marketing emerged as the #1 marketing channel that brings the most ROI to small businesses compared to other campaigns.
In another study, email marketing returned an average of $36 for every $1 that businesses invested into the campaign, showing how important it is for growing your business.
64% of small businesses take advantage of email marketing in their strategy to find new customers.
13.33% of marketers send email marketing campaigns daily, 33.33% send them every week, and 26.67% send them multiple times per month.
Marketers that do QA, A/B, and spam testing enjoy up to 28% return on investment.
According to OptinMonster, exit-intent campaigns on websites convert 2-4% of visitors who are about to leave the site to become email subscribers.
Search Engine Optimization statistics
SEO brings the best marketing ROI to 49% of businesses. Even so, getting traffic and leads from search engines is the #1 challenge for 61% of digital marketers.
In this section, we’ll dive deep into the digital marketing statistics related to SEO.
But which search engine should you focus on in your digital marketing strategy?
The following is a list of popular search engines according to their market share. Google is by far the biggest, having a market share of over 81%, about eight times more than Bing, the second-leading search engine.
| Search Engine | Share (%) |
| 81.95% | |
| Bing | 10.51% |
| Yahoo | 2.67% |
| YANDEX | 2.42% |
| DuckDuckGo | 0.69% |
| Baidu | 0.53% |
Is SEO still worth it for digital marketing?
Even though 90.63% of websites fail to get organic traffic in their first year, and with a high bounce rate of 37%, SEO is still a significant aspect of digital marketing.
SEO has the best return on investment of over 275%. That is, for every $1 spent on SEO, businesses get back about $2.75, on average.
Search engines account for 93% of all web traffic, and 68% of all online experiences start with search engines.
More so, over half (53%) of US consumers use search engines to research before a purchase.
How important is search engine optimization for local businesses?
97% of consumers search for a local business online, and nearly half (46%) of all searches have local intent. Moreover, 88% of consumers who made a local business search on mobile visited a store within 24 hours.
How does search engine position affect click-through rates?
From a study of over five million searches, over 75% of all searchers only click on the first three Google search results.
| Ranking Position | Distribution of clicks |
| 1 | 31.73% |
| 2 | 24.71% |
| 3 | 18.66% |
| 4 | 13.60% |
| 5 | 9.51% |
| 6 | 6.23% |
| 7 | 4.15% |
| 8 | 3.12% |
| 9 | 2.97% |
| 10 | 3.09% |
The average click-through rate of the #1 ranking page is 31.73%. The second-ranking page gets an average CTR of 24.71%, while the third gets 18.66%. Thus, it’s ideally best to aim for the top three positions in Google’s search results for more traffic on your site.
Which content type is best for SEO?
In a recent content study by Backlinko, long-form content got 77.2% more backlinks than short-form content.
Blogs with educational content outperformed company-focused content by receiving 52% more organic traffic.
💡 Google mentioned that they have no preferred content length. However, they expect your content to provide a substantial, complete, or comprehensive topic description.
eCommerce digital marketing statistics
Amazon is now at the top spot of the leading eCommerce platforms, with a market share of 37.6%, according to Statista
18% of local searches lead to a purchase within 24 hours, meaning that local search optimization and advertising are crucial for digital marketers seeking to drive leads for their organizations.
The average cart abandonment rate is 79.53%, and businesses can recover the lost $260 billion in eCommerce orders with a better checkout design.
Half of eCommerce businesses use influencers to drive more conversions on social media. 33% of consumers on social media trust influencer’s opinions when making purchasing decisions.
Incorporating customer reviews and testimonials into your strategy can significantly improve the performance of your digital marketing campaigns. 42% of online shoppers consider customer reviews extremely helpful when making purchases. Use Cropink to add product data directly to your catalog ads and improve your ad campaign performance by over nine times.
Business Dasher discovered that Google Shopping has a 30% higher conversion rate than text ads.
According to Hubspot, TikTok had the lowest conversion rates and became the least trusted platform for in-app eCommerce purchases among social media users.
Shopify is the most popular content management system for eCommerce businesses, with over 2.1 million daily users and more than 4 million stores in the world.
FAQs
What are the top digital marketing trends for 2025?
The key trends in digital marketing for 2025 include AI-driven marketing, voice search optimization, interactive content, and short-form video marketing.
Which content marketing strategies are more effective this year?
The best content marketing strategies include short-form videos, interactive content, and high-quality, informative blogs.
Will digital marketing be replaced by AI?
While AI is significantly impacting digital marketing, the advances in AI technologies won’t replace human creativity and emotional intelligence when creating and managing digital marketing campaigns.
How can businesses prepare for future digital marketing changes?
Staying updated with digital marketing statistics and trends, adopting new technologies, and continuously analyzing your business’s data ensure your marketing strategies remain relevant as the digital marketing industry keeps evolving.
Wrapping up
Digital marketing is evolving, and keeping up with industry trends and statistics is necessary for a successful year.
As an eCommerce professional, digital marketing is an indispensable tool to expose your organization’s products and brands to new audiences.
Use these digital marketing statistics we’ve covered in this article to guide your thinking as you plan and refine your marketing strategy for 2025 and beyond.
If you’re thinking of launching dynamic product ads to boost sales for your eCommerce store, we’ve got you covered. Cropink.com can help you automate dynamic product ad designs and management for Facebook and Instagram catalog ads.
Sources
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- DataReportal. Global Social Media Statistics – Global Digital Insights
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- Marketing Dive. TikTok users continue to grow and evolve: Here’s what the numbers say
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Benard is a data-driven content marketing specialist with a deep understanding of digital marketing. At Cropink, he crafts compelling content and shares data-driven insights that, ultimately, help eCommerce businesses scale with Dynamic Product Ads.
Leszek is the Digital Growth Manager at Feedink & Cropink, specializing in organic growth for eCommerce and SaaS companies. His background includes roles at Poland's largest accommodation portal and FT1000 companies, with his work featured in Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, and TechRepublic.
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