75+ Latest Meta Statistics & Facts for 2025

With nearly 4 billion monthly active users and a market capitalization of over $1.585 trillion, Meta is truly an undisputed global social media tech giant. 

Meta helps billions of users connect and access important information and updates while providing a platform for businesses to reach and engage with their prospects and customers.

From user growth and demographics to the company’s details, metaverse, and platform-specific marketing insights, this article rounds up all crucial and eye-popping Meta statistics and facts about the company and its suite of products and services.

So, let’s dive in!

Overview of Meta Platforms, Inc. (META)

From humble beginnings in a dorm room in 2004, a simple college networking site, “TheFacebook,” rose and bloomed into the world’s most influential company, Meta Platforms, Inc.

In 2005, TheFacebook Inc, dropped ‘The’ in their name. In 2021, Facebook, Inc rebranded as Meta Platforms, Inc to reflect the company’s focus on building metaverse, an integrated environment for social media, virtual reality, and augmented reality.

Meta is one of the five Big Tech companies, including Alphabet (Google), Amazon, Apple, and Microsoft. Meta owns the top social media giants Facebook, Instagram, Messenger, WhatsApp, Threads, alongside other popular products and services.

Also, Meta has ranked consistently as a top mobile app publishers worldwide. In Google Play Store, Facebook Messenger, Messenger Lite, WhatsApp, and Facebook frequently rank among the top most downloaded apps.

Facts about Mark Zuckerberg

Mark Zuckerberg is the chairman, chief executive officer, and controlling shareholder of Meta Platforms, Inc and Facebook. 

Zuckerberg filed for Facebook’s IPO in January, 2012, and after the IPO in May, he retained 22% of the company’s stock and 57% of the voting power. 

The IPO raised 16 billion, making Facebook the third largest in the US history and Zuckerberg’s stocks worth $19 billion.

In 2015, Zuckerberg and his wife, Priscilla Chan, pledged to donate nearly all of their Facebook shares (99%) during their lives. Now, both spend $3 billion to end, cure, or manage all diseases by the year 2100. 

Currently, Forbes ranks Zuckerberg as the second richest person in the world, with over 230 billion in Net worth.

10 major Meta product acquisitions

As of 2025, Meta has made over 100 mergers and acquisitions. Most of Meta’s acquisitions are primarily “talent acquisitions”; thus, many acquired products are often shut down. 

Here are the ten major acquisitions:

• Domain Facebook.com was acquired for $200,000 on August 23, 2005.
• Instagram was acquired on April 9, 2012 for approximately $1 billion in cash and stock.
• WhatsApp was acquired on February 19, 2014 for $19 billion in cash and stock.
• Oculus VR, now Reality Labs, was acquired for $2.3 billion in cash and stock on March 25, 2014.
• Kustomer was acquired for over $1 billion on November 30, 2020.
• LiveRail was acquired for about $400 – $500 million on August 14, 2014.
• TheFind, Inc., was acquired on March 13, 2015 for an undisclosed amount.
• CTRL-labs was acquired in September 2019 for about $500 million – $1 billion.
• Giphy was acquired for $400 million in cash on May 15, 2020 and divested to Shutterstock in May 2023.
• Atlas Solutions was acquired for about $50 million – $100 million on February 28, 2013.

Meta user growth and demographics statistics

Meta’s platforms continue to see significant user growth and remain incredibly popular globally, with a diverse user base across its family of apps. This section lists the key facts and statistics about Meta platforms users:

Meta active users/people

In January 2025, Meta reported that its Family of Apps worldwide monthly active people (MAP) is 3.98 billion, and the daily active people (DAU) is 3.35 billion. These stats show that 84.17% of monthly active meta-platform users use at least one of the meta-platforms every day.

Nearly half of the world’s population access Meta-owned family platforms every month. 60.56% of the world’s active internet users access meta platforms daily, and over 40.85% of the world’s total population use at least one meta platform daily.

Year-over-year Meta user growth

Last quarter’s Meta investors report for 2024 shows a 6.51% increase in year-over-year monthly active user growth. Facebook had a 3.44% year-over-year increase in MAUs and a 5.1% year-over-year daily active user growth rate.

The most significant Meta user growth happens in Asia-Pacific regions and the Rest of the World with low average revenue per user. For example, for Facebook, these regions have an average revenue per user of $5.52 compared to $68.44 in North America and Canada.

Meta’s most-used platforms

As of 2024, Meta platforms have secured four of the top 10 positions of most popular social media platforms. 

Facebook took the #1 position with over 3 billion MAUs, followed by Instagram (3rd position), WhatsApp (4th position), and Facebook Messenger (7th position), all with over a billion active monthly users.

Check out our social media statistics for businesses to understand how brands leverage the top social media platforms to achieve their goals—by the numbers.

Meta platform users overlap statistics

73.6% of Facebook users are also active WhatsApp users, and nearly 80% of Facebook users access Instagram regularly. The share of WhatsApp users using Facebook is 77.9%, and 79.2% Instagram users.

Slightly over 80% of Instagram users are active on Facebook, and 77% have at least one active WhatsApp account.

A key insight from these meta-user statistics is that many users are active on multiple Meta platforms. So, if your primary objective is to reach the most Meta users, it’s safe to focus on just one or two platforms, as many users are active on multiple platforms.

Meta Platforms, Inc. financial highlights & market valuation

Find Meta’s latest yearly and quarterly financial results, statistics, and market valuation. Here is a table of the 2019–2024 Meta platform annual revenue and growth for both Reality Labs and Meta Family of Apps:

Meta’s Family of Apps generated $162.4 billion in 2024, $133.01 billion in 2023, and $114.45 billion in 2022. In Q4 2024, total Meta Family of Apps revenue was $47.3 billion, with ad revenue generating $46.8 billion, a 21% year-over-year increase.

Meta’s market capitalization is $1.585 trillion as of March 2025. Meta Family of App’s annual advertising revenue is $160 billion, with an annual net income of $62 billion. 

In January 2025, Meta reported that their total revenue for Q4 2024 was $48.4 billion, with expenses amounting to $25.0 billion. Research and development costs increased by 16% for the same quarter. In 2024, Meta was the second-highest spender for Research and Development expenditure, amounting to $43.873 billion.

The average revenue per user (ARPU) for Meta is $49.63. Meta’s ARPU was $44.60 in 2023, and $39.63 in 2022.

Meta Reality Labs’ annual revenue for 2024 was $2.1 billion, with an operating loss of $17.7 billion. The operating loss for Q4 was $5.0 billion.

Marketing and advertising statistics on Meta platforms

Meta provides access to marketing tools and ad solutions, like Meta Business Suite, Business Manager, Ads Manager, and more, to help businesses reach more people and increase sales across Facebook, Messenger, Instagram, WhatsApp, and more.

Nearly 80% of social shoppers have discovered products on Meta technologies through recommendations from people they follow (74%), sponsored content (66%), or video content (56%). 

Check out Meta platform-specific statistics below:

Facebook statistics

Facebook is the most popular social media platform, with the highest daily active users (2.11 billion) and over 3.07 monthly active users.

Facebook is ranked the most important social media platform by over 86% of marketers. Four in ten marketers cite Facebook as their top ROI driver.

40% of Facebook users are actively shopping on the platform’s marketplace, and about 16% of active Facebook users use the platform’s marketplace features.

Over four million advertisers use at least one of Meta’s generative AI ad creative tools. Advantage+ shopping campaigns keep scaling, surpassing a $20 billion annual run-rate, with a 70% year-over-year growth in Q4 2024.

About 40% of Gen X consumers use Facebook to make purchases, and 38.5% of adults in the US are more likely to make direct purchases on Facebook.

Instagram statistics

Instagram is the leading social media platform for product discovery, as 61% of social media users said it is their go-to platform for finding their next purchases.

Nearly 70% of social media users say they see the most engaging brand content on Instagram. 50% of Instagram users interact with brands at least once every day on Instagram. Another 44% wish brands could use Instagram more often.

44% of Gen Z follow and find information about products and brands on Instagram. 79% of short-form video consumers have purchased a product or service after watching Reels.

A DriftLead report shows the average conversion rates vary by objective, with an overall average conversion rate of 1-2% across all objectives. Catalog ads had the highest conversion rates between 1.5% to 3.5%.

Use our catalog ad design and campaign management tool to leverage the high conversion rates and get even more sales from Facebook and Instagram. 

Here’s the breakdown of the top campaign objectives on Instagram with their average conversion rates:

• Catalog sales: 1.5% – 3.5%
• Lead generation: 1.5% – 3.0%
• App installs: 0.8% – 1.5%
• Engagement: 2.0% – 3.0%
• Store traffic: 0.5% – 1.5%
• Video views: 0.5% – 1.2%
• Brand awareness: 0.3% – 1.0%
• Reach: 0.3% – 0.8%
• Conversions: 1.0% – 3.0%
• Traffic: 1.0% – 2.0%

Check out our recent conversion rate optimization trends and statistics and find insights to inform your businesses conversion optimization strategy.

WhatsApp statistics

WhatsApp is the most popular global mobile messaging app, ranking #1 in 63 out of 100 countries.

WhatsApp has over 1.3 billion active users globally every month, while WhatsApp business is nearing a billion users (764.38 million). In the US, over 100 million users are active on WhatsApp.

Over 40 million people view a business catalog on WhatsApp per month, and 83% of customers are likely to engage with product catalogs. 75% of those who engage with catalogs on WhatsApp proceed to make purchases.

WhatsApp messages boast a 98% open rate, and 66% of users have purchased after communicating with a business on the platform.

45-60% of abandoned carts and application drop-offs have been recovered through automated messages on WhatsApp.

Facebook Messenger statistics

Facebook Messenger is the most popular messaging service in North America, and with over a billion users, Messenger is the second most popular messenger service worldwide, after WhatsApp. 76% of small businesses use Facebook for their social media marketing.

Over 40 million businesses use Facebook Messenger, with 85% using it for marketing and customer support. Every month, brands and consumers on Facebook Messenger exchange over 8 billion messages.

Facebook Messenger is the 9th most well-liked social media platform. Only 2.3% of social media users say Facebook Messenger is their ‘favorite’ platform. To put it in perspective, 16.5% of surveyed users mentioned Instagram as their favorite platform, followed by WhatsApp (16.1%), Facebook (12.8%), and WeChat (12.8%).

Over 375,000 people engage with Messenger chatbots daily, allowing brands to interact automatically with users and provide instant answers to queries. Facebook Messenger now has over 300,000 active chatbots on the platform.

Threads statistics

Threads, a microblogging platform launched by Meta, allows users to start and join conversations through threads. Users can engage with anyone on the platform, create posts (up to 500 characters), and share photos, links, carousels, and videos (5 minutes max).

In Q4 2024, Threads’ monthly active users reached 320 million. Threads gained over two million signups within 2 hours of its launch, and by the fifth day, it had crossed 100 million signups. 

While Threads had explosive growth in user base, the time spent on the app is still low—just 34 minutes, on average, per user every month.

In the US alone, Threads had an estimated 30 million monthly active users in 2024, a 21.4% increase from 2023. By the end of 2025, eMarketer predicts that Threads’ monthly active US user base will reach 33.9 million.

As Threads keeps growing, brands like Hulu are capitalizing on influencers on this new platform to increase their reach and influence on the market. Threads plans to introduce ads on the platform to help brands reach potential customers on the platform. 

According to a recent analysis by Evercore ISI, Threads will potentially generate a revenue of $8 billion.

Curious about digital marketing in general? Get the full picture with a more detailed digital marketing statistics article.

Meta AI, metaverse, and Reality Labs statistics

This section lists Meta statistics reflecting Meta’s efforts to reshape how we connect and work through immersive social experiences and advanced AI technologies.

Meta AI statistics

In January 2025, Meta reported that Meta AI had roughly 700 million monthly active users and expects to surpass one billion users by the end of the year. WhatsApp experiences the most Meta AI usage, and India is the largest market for Meta AI usage on Instagram and WhatsApp.

As of February 2025, Meta AI standalone website generates less than 10 million views per month compared to ChatGPT’s website, which generates nearly four billion monthly visits.

In 2023, Meta spent $4.3 billion restructuring its data center designs to accommodate AI systems. In 2025, Meta plans to release a standalone app, build about 2GW of compute capacity, and deploy over 1.3 million GPUs.

Also, the company will invest $60-65 billion in capital expenditure and promise more investments in the future to grow Meta AI.

Statistics about Reality Lab

Reality Labs currently has a global market share of 73% for VR/mixed-reality headset shipments. Also, Reality Labs CEO, Andrew Bosworth, recently announced that they grew sales by 40% in 2024, exceeding nearly all its 2024 sales and user targets.

However, in January 2025, Meta reported only a 1% year-over-year revenue growth for Reality Labs, hitting $1.08 billion, with expenses amounting to $6 billion. Reality Labs incurred losses of over $5 billion, making total losses of over $60 billion since 2020. 

Even with the huge losses, Meta is confident in their long-term investment, as AR/mixed-reality technology promises a huge potential. 

81% of social shoppers believe that AR tools influence their Mega Sale Day purchase decisions, and 58% have used AR technologies or are open to them when making end-year purchases online. 

The top reasons that interest social shoppers about AR include:

• Viewing how products would look in their homes (40%)
• Seeing how the products would suit them (38%)
• Browsing products on the shelves virtually (37%).

Metaverse statistics

Metaverse market size in 2025 is estimated to be $103.6 billion and is expected to grow at an annual growth rate of 37.43% to reach $507.8 billion by 2030. The US has the largest market share, with a projected market volume of $32.1 billion in 2025.

Currently, Metaverse has approximately 700 million monthly active users, and the average projected value per user (ARPU) for the Metaverse is $92.0. By 2030, metaverse users are expected to reach over 2.6 billion. 

60% of Metaverse use the platform for non-gaming activities, such as work (52%), entertainment (48%), socializing and online dating (32%). 80% of users using it for dating are less than 16 years old.

A recent study by the eSafety Commissioner estimates that over 680,000 users in Australia may be engaging in the Metaverse, with nearly half active every month. 61% of the Metaverse users used haptic technology to enhance their experience in the Metaverse.

71% of metaverse users have experienced at least one negative online experience. The top three common concerns on Metaverse include tracking and misuse of personal data (55%), online abuse and cyberbullying (44%), and personal safety (39%).

FAQs

Wrapping up

Meta Platforms, Inc. has unquestionably delivered multiple global social platforms that continue to shape how users connect, communicate, and engage online. 

From Facebook, the parent platform, to Threads, coupled with the advances in Meta AI and the Metaverse, the statistics show that Meta has a clear market dominance in the digital space.

Whether you're a marketer, business owner, or social media enthusiast, understanding these Meta statistics shared in this article can help you stay updated on key facts and trends about the current state and future potential for Meta and its platforms.

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