7 Best Alternatives to Meta Overlays for Product Ads in 2025

The digital advertising industry is booming, with global ad spend projected to reach $1.1 trillion by the end of 2025. 

Meta Overlays may have helped in the past, but marketers now look for the best alternative to Meta Overlays for product ads to scale performance and creativity.

With 73% of total revenue coming from digital ads and giants like Google, Meta, and Amazon leading the space, choosing the right tool is more critical than ever. 

Below are the top platforms redefining product ad success.

Why look for the best alternative to Meta overlays for Product Ads?

Meta Overlays were once a convenient way to enhance Meta DPA, but today’s global ad market demands more flexibility, automation, and creative control.

In 2024, North America led with $348 billion in ad spend, while Asia-Pacific hit $272 billion and Europe reached $165 billion. 

With billions pouring into digital ads, brands can’t afford to rely on basic templates that blend into the feed.

Choosing the best alternative to Meta Overlays for product ads means you can:

• Build branded creatives that stand out instead of generic catalog ads.
• Gain full control over design elements like fonts, colors, logos, and callouts.
• Automate variations across your entire product feed without manual editing.
• Improve performance with ads that feel native, polished, and engaging.

The growth is everywhere: Latin America’s ad market surpassed $32.1 billion, the Middle East & Africa hit $12.6 billion, and India is on track to $15 billion by 2025. 

Even within Asia, China dominates with over $180 billion in digital ad spend alone. You can see more key figures in our full guide on advertising statistics.

In 2025, advertisers expect tools that combine creative control, automation, and measurable performance improvements, which is why so many teams are moving beyond Meta’s native overlays.

The 7 best alternatives to Meta overlays for Product Ads

Now that we know why brands are moving beyond Meta Overlays, let’s explore the top tools that offer more creative flexibility, automation, and performance. 

Each platform comes with unique strengths, so you can find the best fit for your product ads in 2025.

1. Cropink

Cropink, by Feedink, is a creative automation tool built specifically for ecommerce teams who want to upgrade their product catalog ads. Instead of showing plain, generic Dynamic Product Ads (DPAs), Cropink lets you apply branded templates, price tags, logos, and seasonal messages across your entire feed.

The standout feature is Enriched Catalog Ads, powered by product data enrichment, making ads look polished and campaign-ready rather than auto-generated product cards.

Add to that a Figma plugin for design teams, and you have a tool that bridges marketing and creative workflows.

For small to medium ecommerce stores, Cropink feels lightweight yet powerful. Beginners can launch campaigns quickly, while teams already working with Figma can sync assets seamlessly. The free plan is generous, making it easy to test before committing.

Key Features:

• Enriched Catalog Ads for branded visuals
• Ready-made templates for quick setup
• Figma plugin for designers
• Brand customization (logos, fonts, colors)
• Supports catalog ad scaling

Pricing: Free forever plan for up to 25 products. Paid plans start at $39/month for catalogs up to 500 products.

Best for: Small to mid-sized ecommerce teams who want better-looking catalog ads without hiring extra designers.

Review highlight: 7 Cropink Reviews | 5.0 out of 5

"Helpful tool for anyone running product ads"

"I really appreciate how simple Cropink is to use. The interface is clean and not overloaded with unnecessary features, so I was able to start creating ads right away. The catalog integration works smoothly, which saves me from manually updating creatives."

"Sometimes I wish there were more ready-made templates for seasonal campaigns, like holidays or sales."

2. Hunch

Hunch is positioned as a creative performance platform that automates catalog ads and campaign workflows for social channels. It combines AI-driven creative production (video and static) with catalog enrichment and campaign automation.

It is especially appealing for brands running high-volume or localized campaigns. Hunch lets you generate thousands of variations with dynamic text, images, and product attributes. Their team also provides hands-on support, which clients consistently praise.

That said, some reviewers report clunky campaign syncing with Meta and results that don’t always outperform native catalog ads. Pricing also starts at a premium level, making it a better fit for mid-market or enterprise budgets.

Key Features:

• AI-powered creative studio (video & static)
• Dynamic catalog templates for Meta ads
• Campaign automation and feed enrichment
• Advanced A/B testing capabilities
• Dedicated expert support

Pricing: Starts at €2,500/month.

Best for: Mid-market and enterprise brands that need personalized creative at scale across multiple locations or campaigns.

Review highlight: 6 out of 50 Total Reviews for Hunch | 4.5 out of 5

"Exceptional Software & Best Service"

It's very easy to communicate with Hunch contactspeople and the software itself provides limitless possibilities for Meta Ads campaign scaling.

I have almost 0 complaints when it comes to Hunch as a company.

The software itself has some very specific limitations - but most of which can be manoeuvred with the help of their account managers and technical team.

3. Smartly.io

Smartly.io is the enterprise leader in ad automation and creative optimization, managing nearly $5B in ad spend globally for brands like Walmart and Disney.

The platform goes beyond overlays by automating campaign workflows across Meta, TikTok, Snap, and more. Its strength lies in advanced reporting, bulk creative testing, and multi-location campaign management.

While Smartly is powerful, it is not beginner-friendly. Setup takes time, pricing is high, and you will likely need a dedicated team or agency to unlock its full value.

Key Features:

• Automates ads across all major social platforms
• Bulk creative and campaign management via feeds
• Advanced reporting and analytics
• Dynamic creative optimization (DCO)
• Multichannel support (Meta, TikTok, Snap, etc.)

Pricing: Enterprise-level pricing, typically starting in the thousands per month.

Best for: Enterprise brands managing multi-channel, multi-location ad campaigns.

Review highlight: 468 Smartly Reviews | 4.4 out of 5

"100% recommended - Excellent product overall"

I can manage all my Facebook and Instagram campaigns in a very effective and easy way, and I can also check all my campaign metrics very easily. Love it and I would recommended it to anyone managing lots of campaigns.

Some bugs when uploading ads (vieos). But doesn't happen too frequently. I've only had issues with these a couple of times, and with the help of customer support, I quickly solved it

Managing/editing campaigns on bulk. Creating campaigns and setting up targetings in a really easy and friendly manner. This is a solution for companies managing a large amount fo Social Media campaigns

4. Bannerflow

Bannerflow is a Creative Management Platform (CMP) built for teams running multi-channel advertising campaigns at scale. Instead of producing ads one by one, you design once and export to multiple formats across display, video, and social. This saves enormous time for global teams handling multiple languages or markets.

Where Bannerflow shines is collaboration. Designers, marketers, and media buyers can work in the same platform, cutting down on revisions and miscommunication. It also includes Dynamic Creative Optimization (DCO) to personalize ads automatically based on audience or context.

The tradeoff? It has a steeper learning curve, and the price point is aimed at mid-sized businesses or enterprises rather than small teams.

Key Features:

• Multi-format ad design (social, display, video, DOOH)
• Dynamic Creative Optimization (DCO)
• Team collaboration tools
• Built-in analytics and optimization
• Cross-channel publishing

Pricing: Custom pricing, typically aimed at mid-market and enterprise budgets.

Best for: Mid to large marketing teams managing multi-channel campaigns across languages and markets.

Review highlight: 157 Bannerflow Reviews | 4.6 out of 5

"Bannerflow; Makes Effortless Ad Design for Unlocking Efficieny"

Bannerflow is intuitive in making non technical but professional looking banners for ad.

The app works in multiple platforms, helping us create quality and interactive banners that manages campaigns in different platforms

Bannerflow helps us create personalized campaigns content through pulling in data from dynamic sources

Advanced features for making banners requires high skills, which takes longer to build

The templates available for banner customization are limited, and this makes users feel highly restricted

5. Creatopy

Creatopy positions itself as an AI-driven creative automation tool that blends user-friendliness with automation. Think Canva but with a professional edge, offering bulk ad creation, feed-based creative automation, and animated formats.

It is especially popular with agencies and SMBs because it balances power with accessibility. With feed-based templates, you can generate variations quickly and push them to campaigns without needing advanced technical skills.

On the downside, Creatopy’s reporting features are lighter compared to enterprise platforms, and some users find the templates restrictive over time. But for the price, it is one of the best middle-ground tools.

Key Features:

• AI-powered creative automation
• Feed-based ad builder for dynamic ads
• Multi-size, multi-format exports
• Animation and interactive ad options
• Collaborative workspace

Pricing: Pro plan starts at $36/month. Plus plan starts at $245/month.

Best for: Small to mid-sized businesses and agencies that want creative automation at a reasonable price.

Review highlight: 36 Creatopy Reviews | 4.7 out of 5

"A Very Good Creative Tool for Non-Designers"

Creatopy makes it easy for non-designers to create ads and other creative pieces. As a Marketer who is not great with Photoshop and doesn't have a great creative eye, i'm able to use their easy to use templates to create ads that look great.

Honestly, really just nitpicking here, but things like when you work on a creative asset it reorders the main page, you also can't save versions which would be great.

The UX is ok and can cause some headaches when there are too many cooks in the kitchen.

6. AdCreative.ai

AdCreative.ai is an AI-first advertising platform that generates ad creatives, copy, and even audiences in minutes. It is best for marketers who need high volume and rapid testing rather than highly polished creative.

The platform’s highlights include Competitor Insights AI to monitor ad trends, AI product photoshoots that create visuals without a studio, and a scoring system to predict which creatives may perform best.

However, reviews are mixed. While many love the speed, some complain about billing issues, repetitive creative outputs, and lack of design flexibility. Still, if testing speed is your top priority, it delivers.

Key Features:

• AI creative generator (ads, copy, images, video)
• Competitor ad insights
• AI product photoshoot tool
• Template builder for quick ad creation
• Audience and creative scoring

Pricing: Starter plans begin at $39/month, scaling up to $599/month for advanced features.

Best for: Growth-focused teams who want to test dozens of creatives quickly without relying on a design team.

Review highlight: 792 AdCreative.ai Reviews | 4.3 out of 5

"DONT USE TRIAL OR THIS PRODUCT"

Oh, where do I begin? Probably how it magically charges you after the trial — without a single warning email or invoice in sight. That’s some real cutting-edge user experience design. Bravo, AdCreative.ai!

I signed up for a free trial with AdCreative.ai on May 20th, expecting to test the platform and decide whether it was a good fit. I never used the product beyond the signup, and honestly didn’t find it useful for my nonprofit work.

On May 25th, I received a promotional-style email saying my trial would end in 2 days – but it looked more like a sales pitch than an actual warning. It included no clear cancellation link, no urgent billing notice, and no real clarity on the consequences of inaction.

To my shock, I was charged $406.80 – twice. That’s more than $800 for a service I never used or authorized beyond the trial. I volunteer with a humanitarian organization and simply cannot afford this.

The process is confusing and borderline deceptive, with vague emails and no confirmation before charging such a large amount. I have reached out to support for a refund and hope they do the right thing.

Until then, I cannot recommend this service. If you're signing up for the trial, be extremely cautious – the cancellation is not intuitive, and you might be charged without realizing it.

7. Channable

Channable is not a creative overlay tool, but it earns a spot here because so much of successful product advertising depends on clean, optimized product feeds. For brands that struggle with catalog consistency, Channable ensures every ad pulls accurate, enriched data across multiple channels.

With Channable, you can manage feeds for Meta, Google Shopping, Amazon, and dozens of other platforms from a single dashboard. Dynamic rules let you adjust product data on the fly (for example, only showing products in stock or adding custom labels). This makes it a powerful backend complement to overlay-focused tools.

The main drawback is that it requires more technical setup than drag-and-drop creative platforms, and costs can scale quickly with larger catalogs. Still, for retailers and agencies managing multiple channels, it solves a critical piece of the puzzle.

Key Features:

• Product feed optimization and enrichment
• Dynamic rules and filters
• Multi-channel publishing (Meta, Google, Amazon, etc.)
• PPC campaign automation
• Real-time catalog syncing

Pricing: Plans start at $49/month for smaller catalogs, with pricing scaling based on volume and features.

Best for: Agencies and retailers managing large or complex product catalogs across multiple channels.

Review highlight: 52 Channable Reviews | 4.5 out of 5

"Excellent Product & Service"

The support team is the best I have worked with. They answer questions and address issues in a timely manner. I never feel like I am inconveniencing them with any tickets I submit.

At first, establishing rules and configuring the settings can be difficult, but the support team does a great job of working on them with you.

What to look for in a Meta overlays alternative

When evaluating the best alternatives to Meta Overlays for product ads, focus on these key factors:

1. Creative scaling: Look for tools that let you apply templates across large catalogs so you don’t spend hours on repetitive edits.
2. Dynamic product data: Make sure the platform pulls live feed data like prices, discounts, and stock levels, so your ads stay accurate.
3. Customization and branding: Choose a solution that lets you add logos, fonts, colors, and campaign-specific elements, not just generic templates.
4. Collaboration workflow: If you have a team, integrations with tools like Figma or options for shared projects will save time.
5. Automation and testing: Prioritize platforms that automate creative generation and allow easy A/B testing to find top performers.
6. Cost transparency: Check pricing carefully, since some tools charge per product or per user, which can add up quickly.
7. Customer support: Strong support and onboarding make a big difference, especially when scaling campaigns.

FAQs

Final Words

Each alternative to Meta Overlays brings unique strengths, and the best choice depends on your goals:

• For small to mid-sized e-commerce teams: Cropink is the simplest way to turn product feeds into branded ads without design skills.
• For agencies and larger brands: Hunch and Smartly.io offer automation and advanced scaling across multiple platforms.
• For creative-first teams: Bannerflow and Creatopy provide deep customization and collaborative design workflows.
• For AI-driven ad testing: AdCreative.ai is strong for generating high volumes of conversion-focused creatives.
• For multichannel growth: Channable is the best fit if you need feed management plus product ads in one place.

At the end of the day, the best alternative is the one that reduces campaign friction and drives sustainable growth. Whichever you choose, Cropink helps you make catalog ads more engaging and on-brand. Try Cropink for free today!

Sources

1. Cropink. 50+ Advertising Statistics That Are Changing the Game