How to Customize Your Facebook Dynamic Product Ads (11 Tested Ideas)

Your perfectly crafted Facebook ad appears in someone's feed, sandwiched between a friend's vacation photos and a viral cat video. You've got at most about a few seconds to stop their thumb from scrolling on.

That's the brutal reality of Facebook advertising in 2026.

With 1.983 billion shoppers using Facebook each month, the opportunity is massive, but so is the competition. Thousands of brands are fighting for the same eyeballs, the same clicks, and ultimately, the same customers you're targeting.

What’s the one thing that can prevent Facebook users from scrolling past your ads?

It's not just better targeting (though that helps), and it's not bigger budgets either.

It's customization.

The most successful ecommerce brands aren't running cookie-cutter product ads. They're creating Dynamic Product Ads that speak directly to individual shoppers, with the right message at the right moment, and visuals that make people stop and take notice.

In this guide, we'll walk you through the top 11 ways to customize your Facebook Dynamic Product Ads.

What are Facebook dynamic product ads?

Facebook Dynamic Product Ads (DPAs) are personalized ads that show each shopper product ads based on their interest and past behavior.

For example, if someone browses a pair of sneakers on your store but doesn't buy, you can use DPAs to show them those exact sneakers in a Facebook retargeting campaign. Or, if they added a product to their cart and abandoned it, you can remind them with an ad featuring that specific item.

DPAs are powerful because they automatically update in real-time and are personalized for each viewer. If a product goes on sale or sells out, your ads reflect that change instantly, without you having to lift a finger.

Now that we have the definition out of the way, let's look at 11 ways to customize your Facebook Dynamic Product Ads.

1. Customize your Facebook DPAs with discounts and special offers

About 62% of US shoppers actively look for promo codes, discounts, or coupons when shopping online. In other words, the huge majority of people scrolling past your ad are already hunting for a deal.

Why not give them one they can't ignore?

If you’re wondering how to make discounts work inside your DPAs, try using discounts that respond to customer behavior.

Consider first-time buyer offers, bulk order discounts, or time-limited promotions, such as flash sales and seasonal offers. 

The best way to display a discount is to include both the before and after prices or use percentages. It helps shoppers instantly understand the value.

Discounts work well in DPAs because:

• They create urgency since a customer wouldn’t want to miss an attractive discount.
• You’re a step more attractive than another competitor with the same product but a higher price. 

2. Show multiple product angles in your dynamic ads

One image may not be enough to show just how awesome your product is. You need multiple photos from different angles. 

The best thing about DPAs is that they provide the flexibility to flaunt your products from different perspectives within a single ad. 

For example, if you’re selling a pink diamond necklace, show the necklace on a model, then include 2-3 close-up shots from different angles.

Multiple product angles allow you to:

• Highlight interesting product features
• Show use cases or styling ideas
• Emphasize the quality and detail that customers can expect
• Build trust by making the online experience feel closer to in-store shopping

3. Include product prices in your DPAs

A potential customer lands on one of your ads, likes the product, and so the next natural question will be, 1) how much is this, and 2) can I afford it?

You want to have that information readily displayed on the DPA. 

In fact, one study found that catalog ads showing prices in the design delivered a 41% higher ROAS.

When shoppers see a price upfront, they're already mentally committing to that price point before moving to the landing page. This pre-qualifies them and increases purchase intent upon landing on your site.

For retargeting campaigns where users have already seen your products, showing prices can be the nudge that brings them back, especially if they're comparison shopping.

When adding price details, use badges and color pops to make the price eye-catching. 

Displaying the pricing on your Facebook dynamic ads helps:

• Build trust by being transparent about cost
• Filter out unqualified clicks, and ultimately, you reach customers who are ready to buy
• Reinforce value when paired with discounts or promotions

4. Change the background to make products stand out

Facebook's default setting is to showcase your product ads with a white background, unless you change it. 

The problem is, you won't be the only one using these standard white backgrounds, which, dare we say, are boring and blend into the feed.

Remember, advertising is a competition for customer attention. 

You want your brand to win. 

To achieve this, you'll need to use engaging backgrounds for your Facebook product ads. 

You can go with a lifestyle setting that shows your product in real-world use, a subtle gradient for visual interest, or a color that aligns with your brand identity.

Any of these options will make your ads more eye-catching than the standard white background.

Customizing your product backgrounds helps you:

• Capture attention in crowded feeds since visual contrast stops the scroll
• Increase perceived value through professional backgrounds that elevate product presentation
• Improve click-through rates, seeing as eye-catching visuals drive more engagement than generic white backgrounds

5. Add reviews or testimonials to win customer trust

Recent referral marketing stats reveal that 93% of shoppers say online reviews influence their buying decisions. 

That means that nearly every person scrolling past your ad is actively looking for validation from other buyers before they commit.

Don’t make customers go hunting for reviews elsewhere. 

Include the proof directly into your DPAs by overlaying star ratings, review snippets, or testimonial quotes on your product images. 

When a potential customer sees rated 4.8 stars by 10,000 other customers or a customer testimonial right in the ad, you're addressing their biggest hesitation before they even click.

Adding social proof to your DPAs helps you:

• Build trust at the exact moment shoppers are deciding whether to engage with your brand
• Reduce purchase anxiety by showing other customers’ experiences upfront
• Pre-qualify leads who are more confident about the product quality
• Leverage existing customer satisfaction as a conversion tool

6. Create urgency in your dynamic ads to boost conversions

Don't underestimate the power of FOMO. 

In fact, scarcity is one of the strategies marketers use to convey the perceived value of a product. 

Just look at how diamonds and gold command premium prices largely because they're perceived as rare. 

The same psychological principle applies to your products when you frame them as limited or time-sensitive.

Adding urgency elements to your DPAs taps into this deep-rooted consumer behavior.

Additionally, studies show that time-sensitive messaging significantly influences purchasing decisions. 

For example, a 2024 consumer survey revealed that urgency-based tactics made shoppers make unplanned purchases. Another analysis also found that campaigns with time-pressure elements can triple conversion rates compared to standard messaging. 

Using urgency in your DPAs, such as limited stock banners, helps you:

• Accelerate purchase decisions since buyers don’t want to miss out on a deal
• Reduce cart abandonment by setting decision deadlines

7. Add borders or frames to make product ads more eye-catching

Adding a border or frame around your product image creates visual separation from the surrounding feed content. 

It's a subtle design trick that makes your ad feel more intentional and polished. You can pair that border with custom on-image text such as product names, key features, or promotional messaging.

Adding borders or frames helps you:

• Make products pop against busy feed backgrounds
• Add a premium feel to your ads
• Increase ad recognition and brand consistency across your catalog

8. Keep your Facebook product ad design consistent with your brand

Use a popular brand so it’s easy to show the distinction between branded vs unbranded DPAs. [Eg. ASOS, NIKE, SEPHORA, etc.

When your audience sees the same logo, colours, and visual style across ads, they start to recognise your brand immediately. 

That recognition makes them more likely to pick you over competitors.

Unfortunately, if you don’t add branding elements to your DPAs, you’re giving more wins to competitors. Facebook research shows that when ads lack a brand identity, the attention they generate often benefits competitors instead. 

So, for every ad you create, make sure there are elements that are unique to your brand. A few elements to consider are your brand’s fonts, colors, and logo.

Adding branded elements to your DPA creatives helps you:

• Build familiarity and trust with your audience
• Stand out in a crowded feed
• Strengthen sales and brand recall over time

9. Emphasize what makes your product or brand unique

Different is a selling point. 

If you can communicate your unique value directly on your DPA designs, you're one step closer to winning over customers.

For example, a free shipping banner might seem like a small detail until you realize that shoppers are 4X-5X more likely to buy when free shipping is offered. That's a USP worth underlining.

If you're a food brand, consider emphasizing your organic ingredients or sustainable sourcing. Apparel retailers could showcase fabric technology that improves comfort or durability. Service-based differentiators such as free returns or lifetime warranties also work well.

The main takeaway is to identify what sets you apart from competitors and make it immediately visible in your ads.

Displaying your USP in your product ads helps you:

• Differentiate from competitors selling similar products
• Answer the ‘why buy from you?’ question before shoppers even ask
• Increase conversion rates by addressing purchase motivators upfront
• Justify premium pricing since your value proposition is clear
• Reduce decision fatigue by making the choice obvious

10. Feature product names and attributes in your Facebook DPAs

When you're creating product feeds, it's always advisable to include as many relevant product attributes as possible. These attributes are also valuable to showcase when customizing your Facebook dynamic product ads.

Product attributes, such as size, color, material, or model, help shoppers quickly assess whether a product will meet their needs. 

For example, a Nike Air Max ad showing Breathable Mesh Upper or Available in Sizes 7-13 answers common questions upfront.

Displaying product attributes on product ads helps:

• Reduce confusion by differentiating similar products
• Provide key details that influence purchase decisions
• Decrease bounce rates from shoppers who clicked expecting different specs
• Improve ad relevance and quality scores

11. Customize for holidays and seasonal campaigns

Two-thirds of shoppers plan to use Black Friday as a savings tool this year.

What does that tell you?

It tells you that people are actively looking for seasonal deals and expect brands to meet them there.

Facebook DPAs are a perfect way to capture that attention because they automatically update with your latest products and offers.

We recommend adding on-image text like Black Friday Deals or Holiday Sale, switching up your color palette to match the season, or adding festive icons to make your ads feel timely and relevant.

Customizing DPAs for seasonal sales helps you:

• Stay relevant and align with shopper intent during peak sales periods
• Create urgency tied to time-limited events
• Boost click-through rates with themed visuals that stand out in the feed
• Increase emotional connection by matching the mood of the season
• Make your ads feel fresh throughout the year

Automate the customization of Facebook DPAs

You now have 10+ ideas showing you how to customize your Facebook dynamic product ads. 

As we already mentioned, each of these customization ideas will help you to capture attention, build trust, or increase conversions.

The best thing about these ideas is that you can do them (mostly automatically) with Cropink. 

Cropink lets you apply these customizations across your entire catalog automatically. You can add price badges, discount banners, review overlays, borders, and brand elements to all your products in minutes.

Sign up for the free plan to start customizing your DPAs with Cropink today.

FAQs

Sources

1. Cropink. 40+ Facebook Ads Statistics
2. Cropink. Facebook Dynamic Product Ads: A Complete Guide
3. Emarketer. 5 key stats on coupons
4. Confect. The ultimate guide for using prices in Catalog Ads
5. Cropink. 40+ Referral Marketing Statistics
6. Amra and Elma. Best Fomo In Marketing Statistics
7. Facebook. The value of performance branding
8. Convince and Convert. 10 Crucial Discount Statistics Every Company Should Know
9. Ibotta. 8 Stats That Will Change Your Holiday Brand Strategy